Increase your revenues under same potential

Hi,
Here is a scenario in today's economic crisis which is affecting the online advertising also. The online advertising spends by advertisers has seen a decline. More importantly online advertisers are more inclined towards CPC type of advertising. By doing so they are trying to justify their ad spend.

Now under such situtation publishers are facing the heat of decreased revenues. So how do the publishers ensure that their revenues are not reduced.

Well, it can happen only if either advertisers increase their ad spend OR the publishers get more share of the ad revenue from the ad network Or either publishers charge more for their ad space.
The earlier is not in the publishers control, however the later two of getting more share of ad revenue from the ad network & increasing rates are in the publishers control.

Publishers can start reviewing ad networks that are offering more share of ad revenue and start becoming a part of that network , well I am also agreeing to switching from one ad network to another. But merely deciding only on the revenue sharing of the ad network will not be sufficient, you also have to see the payment frequency and the minimum payment.

for example www.uradginny.com shares upto 70% of the ad revenue and also payment is every 15 days with a minimum payment that can be made to the publishers is $50. This ad network also offers publishers to work on their pricing as well as an option of RON (Rates On Network).
when you have your own pricing option that gives you the freedom to control your own earnings.

Thus increasing the publishers revenues under decreased online advertising budgets in current economy.